Which I think is great. Modern companies especially HUGE ones are rather complex with a lot of details that computers can handle easily, versus often arrogant humans who in desperation for stupid decisions, will tend to blame everyone else but themselves--especially people who work for them.
Remarkably enough, business is rather simple: provide a socially acceptable product or service for people who want and have money to buy, who are typically called customers.
And usually there is what I like to call a payment intermediary involved. Like MOST people in the US am sure do NOT buy directly from the person or people who made a product. But get from an intermediary, like a store. That gives you a lot of security, simplifies the process and allows development of business trust.
There are plenty of things happily buy from a store where would be harder for the other model, which is direct, like at a farmer's market. And if you have the expertise and wish to do the work, yeah that can be rewarding as well, but business has thrived because of the payment intermediary.
For example, with rideshare, the payment intermediary is the rideshare company which notice validates both driver and rider, as both can get rated. And payment is no longer a concern for the driver as it can be for a cab driver. The rideshare company facilitates the transaction, connecting a customer with a provider of a desired service.
But what if company owns the car? And it is driven by machine intelligence? Then you NO LONGER have a payment intermediary. You have the direct model. You're getting a service direct from the company versus that company connecting you with a provider.
And that is a weaker model which has repeatedly...failed. Well to be more accurate, should write has failed me. Is really like with a cab service. Just now without some human who might be grumpy. Ok THERE is the one possible improvement.
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| View of TransAmerica Pyramid, from pier. Photo: Mine |
Still there is something about that human touch.
Drivers actually do quite a lot: from maintaining the vehicle, to being personable with communicating with riders, facilitating problems like with baggage or other, and innumerable things that human beings do easily. Oh and did I mention maintaining the vehicle, yeah I did, but want to emphasize.
Reality is: the rideshare companies get a great deal with facilitating the transaction, and actually, in my opinion? Should only charge for that value.
AFTER all, who does the work really? The driver does the work, for the person getting the ride. A payment intermediary simply facilitated the transaction, primarily helping with connecting two entities who would be good business for each other, and taking the money from one, to give to the other. And should in my opinion, only take a cost for facilitating the transaction.
Which is probably why there are problems today as I suspect they take more than that, and that relentlessly, business development has been slowed globally by people trying to take more money than they actually did the work to obtain. Hence the fantasy of removing the person who did the work, who tends to not be happy with that scenario.
People work better for each other though. And great business can facilitate that transaction and simply charge for what that is worth. Which is why am sure someone could start a company TODAY in any number of areas, with a pure payment intermediary model, and grow to blow away everyone else.
Why? Because when you help connect people with people who can help them? And do so at the proper price? Everybody wins.
Want a PDF? Here is a link to one on my Google Drive: Promoting people work
Please download if you wish and share as WIDELY as you want, if you wish. You have my permission. ___JSH
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